About - NIRMA
About - NIRMA
Feb 21, 2025
nirma.info
The Rise and Fall of Nirma
The Rise and Fall of Nirma
Dec 11, 2023
startuptalky.com
Remember the iconic Nirma detergent that once held 60% of the market? Here’s a look at how this household name faded over time. Nirma was Launched in 1969 by Karsanbhai Patel and was an affordable solution priced at just 3 rupees per kg, 1/5th of the price of Surf Excel. But competition like Ghadi and HUL’s Wheel changed the game. Today, it holds only 6% of the market share.This story reminds us – affordable pricing isn’t everything. Innovation, evolving with the times, and a strong marketing st
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Remember the iconic Nirma detergent that once held 60% of th…
4.4K viewsNov 9, 2024
FacebookCA Bhagyashree Thakkar
⚡"Nirma Super nili detergent tikiya..." Some ads are so memorable, and this ad was one of those... ♥️ #nostalgia #throwback #classic #india #nirmasuper #ads #advertising #NostalgicVibes #nostalgic #90sTV #90sKid #trending #reels #instagram #indiantv #indiantelly #IndianTelevision #childhood #reelkarofeelkaro #reelsinstagram #instagood #memorable @dipikachikhliatopiwala No copyright infringement intended. ♥️ | Indian TV Fans
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⚡"Nirma Super nili detergent tikiya..." Some ads are so memora…
444.1K viewsAug 16, 2024
FacebookIndian TV Fans
From ₹700 to ₹22,000 Crore — The Nirma Story That Disrupted Giants In 1969, Karsanbhai Patel started making detergent in his backyard. With just ₹700, no fancy machines, and no marketing degree — he sold his product door-to-door… And even gave a money-back guarantee. Sounds crazy, right? But that simple, affordable ₹3 detergent challenged Unilever & P&G, who were selling at ₹13/kg! Here’s how he won: ✅ Affordability – Perfectly priced for India’s middle class ✅ Quality – Worked well, gained trus
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From ₹700 to ₹22,000 Crore — The Nirma Story That Disrupted Giant…
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FacebookFlexiLoans
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