Ever notice what happens right before you buy something? You watch the final review. You check opinions. Then you get distracted. A video, a recipe, a random scroll break. And suddenly an ad shows up for the exact thing you were about to buy… and it clicks. That’s not an accident. YouTube knows intent doesn’t disappear just because you stopped searching. The real opportunity isn’t winning the search. It’s becoming one of the three brands someone already trusts before they ever type anything in.
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