2026 will see the biggest FIFA men’s World Cup in the tournament’s history with more teams taking part than ever before – but it comes at a complex moment for advertising as marketers no longer ...

Manchester City employs a multifaceted marketing strategy that combines entertainment, culture, and digital engagement to expand its brand presence, emphasizing the importance of adaptability in ...

Jonathan Mildenhall, Vice President, Global Advertising Strategy and Content Excellence, The Coca-Cola Company, and Chair of the Warc Prize for Innovation 2012, explains Coca-Cola's 70/20/10 rule and ...

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

The B2B Institute is a think tank funded by LinkedIn that researches the future of B2B marketing and decision making. It partners with leading experts in academia and industry to study the impact of ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

The DS Group, an FMCG conglomerate in India, develops a robust identity for each of its brands, including Catch Foods, Pulse, Pass Pass and Rajnigandha, a strategy which leads to nuanced and ...

WARC Data’s latest report finds that Amazon, TikTok, YouTube and Twitch are some of the main winners as brands pivot to reach the COVID consumer.

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

It’s time torecognise attention not just as a metric, but as a structural condition of modern advertising, one that has been extensively validated against business outcomes. In today’s media ...

Major sporting events offer huge opportunities for marketers to connect with audiences around their passions and interests, driving emotional engagement and cultural relevance. WARC’s Lena Roland ...