Ariel has recorded a 30% increase in sales in the UAE after partnering with Amazon Now, highlighting how quick-commerce platforms are reshaping the way ...
Bain & Company said insurgent brands are accounting for a growing share of expansion in the fast-moving consumer goods (FMCG) sector, as it published its ...
Spotify has introduced a new feature allowing artists to review and approve music releases before they appear on their profiles, as streaming platforms ...
E-commerce is ballooning in the GCC. Which digital innovations are changing how consumers shop online?The biggest shift isn’t speed or delivery anymore; it’s ...
We live in a world where almost everyone has something to say and a platform to say it. With a microphone, a phone, and a Wi-Fi connection, anyone can launch ...
Across emerging markets, including the Levant, there is a clear short-term shift toward performance-led marketing driven by immediate ROI pressures. However, ...
When KFC Arabia and TBWARAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than ...
A severe and prolonged Gulf energy crisis could erase as much as $93.9 billion in global advertising growth over the next two years, according to new scenario ...
A potential energy shock linked to the Gulf region could wipe up to $93bn from global advertising growth over the next two ...
What's replacing it, for the brands and agencies doing this well, is a much more deliberate focus on depth over breadth. Fewer touchpoints, but more ...
As geopolitical tensions and economic uncertainty reshape consumer sentiment, brands are being forced to rethink how they ...
HAVAS Red Middle East has launched CRed, a global creator marketing practice aimed at helping brands build credibility in ...
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