This week’s crossword puzzle features co-branded initiatives, including campaigns, product launches and sponsorships.

Purpose marketing expert Thomas Kolster scores ads from a breakfast cereal marketer, a candy brand, an environmental group, a jeans seller and more.

This week, we’ve got the exclusive on Carmichael Lynch’s new chief creative officer, plus the scoop on Publicis’ RTO changes.

Answers to common questions brands may have about the country’s semiquincentennial.

Real Soda for Real Humans,” from Party Land, imagines bots guzzling diet cola while people reach for Zevia instead.

Many slammed what they viewed as a lackluster response from the pet retailer.

CMO Dave Cohen discusses the protein boom in the beverage aisle and SkyPop's marketing gameplan.

Stagwell expands its share buyback program as Chairman and CEO Mark Penn argues Wall Street is undervaluing both the company ...

Until now, DraftKings has mostly relied on its in-house agency for big brand campaigns. BB. By. Brian Bonilla. AI ...

Discipline and strategy resulted in sustained growth across restaurants, telecom and streaming for WorkInProgress.

A former church, casket warehouse and space where ‘South Park’ was created now house agencies Plus, 4 more unexpected office locations.

Plus, 4 more unexpected office locations.