Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Add Yahoo as a preferred source to see more of our stories on Google. So, what makes these doughy beauties different? Funnel cakes are essentially a long tube of fried dough coiled on top of itself ...

What’s a “funnel”? If you’ve been reading Iowa Capital Dispatch’s stories from the Legislature the past couple of weeks, you’ve likely noticed a focus on the “funnel.” Here’s a quick explanation: Q: ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

NEWS AT FIVE. TONIGHT IS THE CUT OFF FOR IOWA LAWMAKERS TO PASS THEIR PRIORITIES OUT OF COMMITTEE. IT IS THE FIRST FINAL DEADLINE AT THE IOWA STATE HOUSE. ANY BILL THAT WAS UNABLE TO PASS A ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands ...

If the world’s dominant discovery engine is still expanding, how can SEO be dead? It isn’t. What’s failing is the model that businesses expect SEO to serve. For decades, companies treated search like ...

The marketing funnel is a customer journey that begins with awareness of a product or service and ends with a purchase. It is composed of four stages: awareness, interest, consideration, and ...