You may have heard of relationship marketing, where you sell by forging connections with your customers. Transactional marketing is the opposite: Instead of worrying about relationships, your ...

How you define your marketing campaign strategy impacts how you implement it. It can be easy to split your campaign into business-to-business (B2B) or business-to-consumer (B2C), but this distinction ...

Transactional marketing is the collection of sales data that are used to determine the most efficient way to sell more product. It concerns itself mainly with developing popular product features, ...

The adage is a true for many retailers today as it was 50 years ago: “I know half of my advertising is wasted; I just don’t know which half.” Retailers spend vast sums on marketing, yet they have a ...

Doc really does learn something new every day, even when I have to make it up. But today I learned a new term courtesy of Elizabeth Gooding over at Digital Nirvana. There you’ll find a fine article ...

LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global transactional and marketing emails market to register a CAGR of over 9% during the forecast period, according to their latest market ...

How to get customers into the store without breaking the bank Convenience retailers continually search for new and effective ways to increase sales inside their stores, increase the turns on inventory ...

I have an e-commerce client who is doing a complete makeover of their email program. One issue we struggled with was the definition of a transactional email and how much marketing language should be ...

SAN FRANCISCO--(BUSINESS WIRE)--Campaign Monitor, the leading provider of simple and elegant email marketing software for business, today announced the first transactional email service designed and ...

NEW YORK, Nov. 18, 2024 /PRNewswire/ -- Report on how AI is redefining market landscape - The global transactional anding emails market size is estimated to grow by USD 16.59 billion from 2024-2028, ...