There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...

Ball-point pens. The office essential. One minute you have a whole box and the next you’re left scuffling around scribbling on old receipts trying to find one with a bit of life left in it. But fear ...

The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. You can save this article by ...

In a bid to cash in on back-to-school shoppers stationary manufacturer BIC has launched a TV commercial advertising its girls-only Bic For Her pen range. The pink and purple writing tools which were ...

A range of pens designed specifically for women has fast become the most sarcastically reviewed product on Amazon.com. Bic, the ballpoint pen manufacturer, launched its 'Bic Cristal for Her' line last ...

Stationery manufacturer BIC has provoked widespread online ridicule after designing a range of pink and purple pens just 'for her'. The pens, which are promoted as “designed to fit comfortably in a ...