Gear Patrol on MSN

Nike’s innovative do-it-all sneaker can even cosplay as a retro tennis shoe

A white-and-green makeover coded in Stan Smith aura turns Nike's most advanced daily trainer into an old-school stunner.
The Source Magazine

Nike Reintroduces “Just Do It” with New “Why Do It?” Campaign

Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...
Hosted on MSN

Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.
Marketing Dive

Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...
Campaign Asia

Nike | Just Do It - I Can Change Sport | Taiwan

Creative agency Wieden + Kennedy (W+K) Shanghai explains that the Taiwanese youth are losing the ‘fire’ for sports, and this new project aims to ignite the ‘Just do It’ spirit. “We’re looking to tap ...