There’s something quietly powerful about reaching your 60s and realizing that beauty looks, and feels, different now. It’s softer, more confident, and far less concerned with what anyone else thinks.

THREE quarters of women are now skin confident and feel comfortable leaving the house make-up free thanks to a generational shift towards natural beauty, a major report has found. A study of 5,000 ...

A new era in female aesthetics prioritizes skin health over heavy cosmetic products. Iconic figures like Olivia Wilde, Pamela ...

Clean beauty goes beyond simply looking good—it focuses on using products that are free from harmful ingredients and promoting natural and organic formulations. It’s about making informed choices and ...

Natural beauty is all the rage. We’re rocking the bare skinned look. Goodbye full coverage foundation and false eyelashes, and hello skin tints and lash extensions. Goodbye dramatic eye shadows and ...

Pamela Anderson looked radiant at the 2024 Met Gala. The 56-year-old broke her makeup-free streak for the event, opening up about “natural beauty.” “I have the opportunity to enjoy beauty and fashion ...

Kylie Jenner is “leaning towards a more natural” beauty look. This shift comes as the beauty industry witnesses a significant rise in demand for natural and minimalist makeup approaches. The Kylie ...

She's turning heads with a gorgeous, fresh-faced look AI could never replicate.

Introducing Bustle’s 2025 Beauty Icon Awards — a monthly list where we spotlight the creators, gurus, and experts who are shaping beauty culture as we know it. Unlike other “beauty icon” lists from ...