E-commerce marketplace Meesho has reduced its advertising and sales promotion expenses by 50.51%, spending Rs 459.2 crore in FY24, down from Rs 927.8 crore in the previous year. According to the ...

This partnership turns offline transactions into Meesho app purchases, setting a new benchmark. Mumbai: One97 Communications (OCL) which owns the brand Paytm, a payments and financial services ...

Meesho expects revenue realized through ad placements from sellers to become the primary driver of margin expansion over the next few years, Vidit Aatrey, and Sanjeev Kumar told Moneycontrol, ahead of ...

After multiple pivots in the past, ecommerce unicorn Meesho’s latest bet is on the marketplace model ahead of a key festive season and changes in its revenue model The retreat from SuperStore is ...

Meesho’s latest earnings call suggests the company is repositioning itself from a scale-driven marketplace into logistics-led infrastructure that controls delivery outcomes. At the centre of this ...

Meesho’s in-house logistics, cheaper ad rates, lower commissions as well as strong presence in Tier 2, Tier 3 markets are all huge draws for D2C brands, compared to Amazon, Flipkart The ...

Meesho has become India’s first horizontal e-commerce firm to generate positive cash flow, marking a significant shift in a market where profitability has long remained elusive even as new competitive ...