Magnum® and Celebrity Nail Artist Naomi Yasuda Transform the Iconic Magnum Ice Cream Bar into a Limited-Edition Nail Collection

This festival season, the most covetable accessory isn’t a statement belt or bold jewelry — it’s a Magnum Ice Cream Bar.
St. Louis Post-Dispatch

Magnum Ice Cream Bars

Magnum Ice Cream Bars • These new (at least in the U.S.) releases have found a place near the top of the ice-cream-treat heap. The ice cream is very good for a frozen novelty, but what really makes ...
The New York Times

‘What Is That?’: Ice Cream Brand’s Smelly Train Station Ad Falls Flat

Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” and “artificial.” By Jenny Gross Reporting from London London’s public ...
FoodNavigator

What’s next for The Magnum Ice Cream Company?

Have you heard? Unilever is no longer selling ice cream. As of today, a new independent giant – The Magnum Ice Cream Company (TMICC) – is taking over Unilever’s entire ice cream portfolio under a ...