Successful sportswear brands are no longer purveyors of just clothing and equipment for sports. They are now fashion brands. And footwear brands. And media publishers. And high fashion collaborators.
You remember FILA, the heritage Italian sportswear brand that was all the rage in the ’90s, whose red, blue, and white logo was worn by everybody from your middle-school buddies to rap stars. FILA is ...
Thursday night in Manchester, England, Fila’s collaboration with cult luxury designer Haider Ackermann debuted at the Mayfield Depot. While an unlikely pairing, this collaboration has shed light on ...
FILA is expanding its horizons with FILA+, a new line that takes the brand’s classic sportswear and injects it with a contemporary twist. For the effort, the brand has enlisted Palace founder Lev ...
FILA and WEEKDAY teamed up to seamlessly blend their core styles for an impressive 25-piece apparel and accessory collection. Summer isn't over just yet, and the arrival of the new FILA and WEEKDAY ...
Every woman deserves sportswear that’s supportive, comfortable, and most importantly—fits every curve. Luckily, FILA understands this. The sportswear brand is welcoming its new FILA Performa, a new ...
Drawing inspiration from an illustrious Italian heritage, the new ‘Casa FILA Collection’ continues the brand’s commitment to the twin pillars of style and performance and its mission to find beauty in ...
The collection, which dropped on Oct. 4, is inspired by the late rapper's style. By Latifah Muhammad All products and services featured are independently chosen by editors. However, Billboard may ...
Fashion house FILA has finished the first renovation in the company’s 23-year history in Korea, seeking to make an impact in the sportswear market with its 2016 Spring/Summer campaign. The Seoul-based ...
“Till now Fila has been focusing on low-cost mass market products in India but we are looking to change that by pushing our heritage lines,” said Rakesh Singh Kathayat, COO of Cravatex Brands. “The ...
Hyatt Hotels Corp. has joined forces with sportswear brand Fila to launch the Fila House lifestyle brand. The brand will make its debut in Shanghai, where a Fila House hotel will be part of a new ...