Don’t let the word “digital” fool you in all this talk about how difficult it is for digital natives and digital immigrants to communicate. The truth is that this generational gap between the ...
When I was a kid, one of the things I looked forward to most during the holidays was the Sears Holiday “Wish Book.” My eyes would grow wide with wonder. Every kid wanted everything in that book, ...
The newest adults, affectionately known as Gen Z, are characterized as digital natives, having grown up immersed in a world with smartphones and tablets. Because they never knew life without a ...
I’ve been party to a growing number of discussions recently about the role and relevance of the ‘digital native’ in B2B marketing. Whilst the number of digital natives that are actually signing the ...
Travis’ friends cried when they heard the news. Two asked to visit him at the veterinarian clinic before he was euthanized. My wife, Sonja, and I were emotional wrecks. But Travis had stopped eating, ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Irina Soriano At the risk ...
The media shake-up is happening now, and traditional outlets are struggling to survive. Legacy media is clinging to outdated ...
Cyprus, an island with a long history and rich culture, is witnessing the rise of a new generation that is as digitally native as any in the world. For the young people of today, the internet is not ...
Mercedes has developed social media initiatives aimed at “digital natives,” folks 16-to-33 that have grown up with the web, that don’t stop at posting photos and blasting a few characters at a time.
A funny thing happened to B2B marketers during the pandemic. Not only did more buyers turn to digital channels to help with their purchase journey, but millennials became the largest generation in the ...
More and more, new employees will, in their own way, be just as sophisticated as the IT staff when it comes to computers. Smart CIOs will see this as an opportunity, not a threat I’m CIO of a 100-plus ...