Sharon Gauci, the executive director of design for General Motors’ global Buick and GMC brands, redesigned the Buick and GM ...

Beginning next year, Buick won't put its signature on its cars. Instead, the only identifying mark to notify onlookers that they are behind a Buick will be the red, silver and blue “trishield” emblem.

Buick has undergone a considerable rebranding effort over the last few years, launching a new logo, a new design language, and a bevy of new models. Notably, the last time the Buick logo received a ...