And it's all been done without a phone app ...

Possibly one of the most exciting announcements to come from CES this year is the official Lego Smart Brick. It's an advanced 2×4 brick that looks identical to a traditional Lego piece, yet is packed ...

At the beginning of March this year LEGO released their new SMART brick, which looks like a 2×4 stud brick and is filled to the brim with sensors, LEDs, NFC and Bluetooth functionality, as ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

How does Smart Play work? What are the new sets like? And is adding tech to Lego even a good idea?

ANN ARBOR, MI — Adam Mael is not a one-trick pony. Ever since the University of Michigan mechanical engineering department’s ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

We review the first Lego Smart Brick sets, including the $70 Darth Vader’s TIE Fighter, the $90 Luke’s Red Five X-Wing, and the $160 Throne Room Duel.

DORAVILLE, Ga. — A new art show opened in Atlanta this week, but it’s unlike any other that has visited the Peach State in recent times. It’s called Art of the Brick and the show features the LEGO ...