The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. You can save this article by ...
There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...
BIC Cristal Pen has emerged the Iconic Ball Point Pen of the Year at the 2025 Brandcom Awards, held at Landmark Centre, Victoria Island, Lagos. The award spotlights BIC’s enduring legacy, widespread ...
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