There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Open Culture's retrospective of one of the world's most successful consumer products opens with a reminder that you don't need to be shown such things because they're everywhere. Bich (the foreign ...

French company Bic recently launched a marketing effort, 'One Bic, One Book, Two Classics', in which it combined the Bic Cristal pen and a robot to produce a Romeo and Juliet manuscript that mimics ...

Almost everywhere you go, from the doctor’s office to the library to the car dealership, there’s one ubiquitous design gem hidden in plain sight: the Bic Cristal. This unsung hero of the writing desk ...

A new pen introduced by Bic has the Internet buzzing - and biting. The "Bic Cristal for Her" is a ballpoint pen that comes in pastel colors and boasts an "elegant design - just for her!" Shoppers have ...

SHELTON, Conn. The BIC Cristal ball pen was first introduced to the American consumer in 1959 and cost 19 cents a pen. Despite an inflation rate of 622% since that time, the price of the pen has never ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...

The BIC Cristal pen might be the most successful industrial design object of all time. Not because it was precious or clever, but because it was everywhere. Classrooms, offices, hospitals, hotel ...