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AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.

Weekly insights on the technology, production and business decisions shaping media and broadcast. Free to access. Independent ...

Neal Mohan and Katarina Mogus at Made on YouTube 2025 (Photo Credit: Madison Phipps and Getty Images) Typically, product launches and corporate events are full of ...

YouTube is launching a new feature that will allow creators to use AI technology to generate custom instrumental backing music that can be added to their videos. In an update published to its Creator ...

Over the past four years, YouTube has paid creators, artists and media companies over $100 billion. That was one of the biggest headlines during the platform’s Made on YouTube event on Tuesday. Made ...

A YouTube tool that uses creators' biometrics to help them remove AI-generated videos that exploit their likeness also allows Google to train its AI models on that sensitive data, experts told CNBC.

Along with the influx of new AI products and services, we've also seen an increase in "deepfakes." Some deepfakes aren't malicious at all, and are instead intended to add an extra layer to a funny ...

YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Why we care. YouTube’s updates provide more customization, interactivity and ...