Forget Abercrombie. Here’s a fashion line that knows its customers. aussieBum, the Australian-based men’s leisure, swim and underwear company, is taking a bold step by aligning itself with America’s ...

AussieBum— the Australian-based underwear and swimwear brand known for popping up in gay adult videos and supporting marriage equality down under — has a Twitter account that’s mostly just images of ...

Brands need to be aware of cultural sensitivities with their products and advertising after an Australian underwear company has been accused of being insensitive to Indigenous people, according to one ...